Thinking of niching down?
Blog-fear-of-niching
Thinking of niching down, but worried about losing clients?
I remember this, like it was yesterday.
Like so many hypnotherapists, displayed proudly on my website was a long, bullet-point list of everything that hypnotherapy can help with.
😯
Everything from physical and emotional issues, through to behavioural, relationship and performance challenges. The list was huge.
And, of course, it is all true. ✅
But I knew I wanted to specialise.
After many years working in investment banks, I wanted to help people in the City to overcome their recreational drug challenges, and come out the other side with a new zest for life.
😨 And yet, I had that looming fear that if I took down the bullet-point list, then I would lose clients.
No-one would contact me and bang goes my dream of doing this full-time.
Either that, or I would end up feeling stuck in my specialism and get bored. Ugh – I could get burned out and all my bridges would be burned too. 🔥
🧠Typical brain, coming up with all the things that could go wrong with the idea.
And you know what?
I did it anyway.
And something amazing happened.
My message became clear.
I knew exactly who I wanted to help and what I wanted to help with.
I wrote and spoke from the heart, ♥️and it was like a switch.
Suddenly I was getting enquiries from people who felt heard, who knew my message was for them.
Instead of losing clients, I had more enquiries than ever before, more calls with potential clients, and even more variety.
I got to work with some amazing people and saw the inspiring changes they went on to make in their own lives.
And I fell back in love with my practice. 💕💕
Are you a therapist or healer?
Does this resonate?

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