Hello there, I’m CAthy

I'm Your New Business Best Friend

I am here to inspire you, to help you realise how incredible you are and to reconnect with your unique amazingness (trust me, you have it) and your purpose in business. To help you dig deeper and step up.
I am here to co-create your message, your life-changing programmes and to help you create offers that get your gifts into the world – to the people who need you most.
And when the gremlins strike (and they do), I am here to help you gently dissolve them and step back into the mindspace of awesomeness 

Welcome to the Cathysphere!

With a background in Corporate (investment banking IT), I know what it’s like to be ‘successful’ in a job and career and yet feel somewhat empty, even though there was a lot of it I enjoyed, deep down we know there is something more. 
So, in 2007, I qualified as a Cognitive Hypnotherapist and started on a brand new journey, focusing on helping people in the City get past their recreational drug use and addiction, and the success of my practice naturally led to me supporting other therapists and transformation professionals.

Fast forward to today, with what seems like a million other qualifications, certifications and modalities under my belt, you’ll find me supporting other Corporate Escapees to find a business that feeds their soul, package their skills into life-changing online programmes and get them out to those who need them – and banishing those mind-gremlins along the way.

Oh – and did I mention I am a complete chilli addict? 🌶🌶

What I stand for

It’s only fair that you know the principles behind the way I work, so if you are considering working with me, or buying one of my programmes, you will know if we are a good fit or not

I am a big advocate of only selling what we 100% believe in. If we don’t know it’s the absolute best thing for our clients – how can we offer it?
And in our marketing, do we 100% believe everything we are claiming?
This can be a tough one, I’m not saying it’s easy, but this is a fantastic test and can act as a compass to let us know if we are still going in the right direction

That said, sometimes a lack of belief in our offerings is down to the  ‘I’m not good enough’ gremlins isn’t it?
So, I think it’s our responsibility to know the difference between the ‘not-good-enough’ gremlins and a genuine gap in our expertise.
Deal with the not-good-enough gremlins first, either by getting help from someone else or by using whatever approach we have adopted for ourselves.
And a gap in our expertise doesn’t always mean we have to go off and learn everything about it (although it might). It could also mean partnering up with someone else, or just reducing the scope of what you offer.
So that we are back to 100% belief in what we offer and what we say. 
And it feels so good.

Unconditional positive regard for your clients and potential clients can, at times, seem almost impossible,  So what I mean is stepping back from time to time and asking ourselves, “Is this the absolute best thing for this person?”
Some times we hold back from selling our stuff or even speaking about it because we are afraid of what people may think. And if this is the case, we need to get over ourselves (!) and start thinking about what’s best for others.
If we have something we know will be life-changing for them, isn’t it our responsibility to offer it, and to make it compelling for them?
And other times we hold back because we don’t believe enough in them. ‘They won’t commit’ or ‘they wont pay for this’.   If you find yourself thinking this, then step back and notice it.
Do we have the right to decide what a client can or can’t do?, can or can’t afford? will or won’t commit to?  Your client is a superstar and they (like everyone) are capable of great things. Let’s honour them for this.
I’m not saying I always get this right, but the key is to recognise it, step back and shift your thinking

Finally, our business self is not isolated. 

We are all mind, body and spirit, and it is ALL of us that’s in business, 
And for that reason, if you buy any of my programmes or we work together, you will find that caring for our mind, body and spirit play a big part in the way I work, as well as the very practical business side.
I love helping people design their business, to put together the pieces that make up their message, their offerings and their offers. To help with the practical side of getting these pieces in place (including the tech), and trust me – this all goes so much more smoothly when we acknowlege the whole of us. 

Here is how I can help you ...

Rock Your Foundations

Total Clarity on the building blocks of your business. Who you serve best, programme design, pricing and business model

Rock Your Offer™

Work with me to create an offer that sells – or troubleshoot and turbocharge your existing offer to help more of the people who need it

Business MindSpa™

Gentle healing and profound therapy for the mind, body and spirit at the heart of your Business