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1. I love the idea of transforming something
2. I believe rules are meant to be broken
3. I believe in fairness and equality
4. My product/service offers lots of choices and variety
5. I often feel isolated from other people
6. People’s rights are important to me
7. Spirituality is a vital connection for me in my work and life
8. I would rather do something my own way than be popular
9. My friends are a very important part of my life
10. I love to reframe a situation or offer a new perspective
11. My product/service stands for something radical or different instead of blending in
12. I value creating connection and community
13. I believe in serendipity
14. My product/service makes people feel rebellious
15. I would much rather work together than alone