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  • The curious business lesson from Christmas perfume ads

    • by Cathy Simmons

    🎄 It’s been fascinating watching the Christmas ads on TV right now. And so many for perfume.   Have you noticed something?   Perfume ads don’t talk about the fragrance, the problems it solves and the solution it offers (that would be weird)   They don’t say who it’s for – they don’t have to. […]

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