Moving away from pay-per-session – Part 1
Blog-Pay-Per-Session

Should therapists and Healers move away from charging by the hour?

Ever thought that you could give a better service to your clients just by changing the way you charge and offer your services?

Let me elaborate.

⭐ When you charge by the hour (or session) your clients and potential clients have an easy way to compare you to other therapists and healers.
They make decisions based on price per session rather than the far more important factors around whether you are the best person to help them get the outcome they are looking for.
You become a commodity.
Like a Mars bar that has a different price in the supermarket than in the corner shop. The Mars bar is exactly the same.

You, however, are unique

⭐ When you charge buy the hour you have to have a sales conversation at the end of every appointment. Ugh!

It may be completely the wrong time to be talking about money, when the client is focusing on the shifts that are taking place.

⭐ When you charge by the session, the client may make a decision based on how they feel AT THAT MOMENT, in your office or Zoom room, and not out in the real world where their issue happens.

⭐ When you charge by the session, both the client, and you, are valuing your service based on time.
The transformation your client gets is not a multiplier of the number of minutes they are with you.

In fact, would you value your dentist more if you needed more time to get the same filling? I doubt it.

⭐ When you charge by the hour you are not taking into account all the other amazing things you are adding into the the mix.

The meditations, the tools and techniques, the between-session support, how-to guides and all the other wonderful resources you provide, because you are the expert.

⭐You are the expert.

By shifting away from session-by-session working, and into offering programmes, you can offer your client the best possible chance of getting the best possible outcome.

You can offer all of the things that will make the biggest difference to them (and not just time with you 1-1), and you also have the opportunity to over-deliver, if it is in their best interests.

It opens up so many more possibilities.

As a therapist or healer, does this resonate with you?

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