The Cathy Blog

Branding for Therapists & Healers

Branding for Therapists & Healers

  What does branding mean for the small, self-employed therapy or healing business? (given we’re not Nike!). What deeper purpose…

Anti-Niche Niching for Therapists

Anti-Niche Niching for Therapists

  Most of my work supporting therapists and healers is helping those who already have a clear speciality, or want…

Power Of Packages

Power Of Packages

I want to share with you something that can transform your practice – a simple change in the way you…

The Curious Business Lesson from Christmas Perfume Ads

The Curious Business Lesson from Christmas Perfume Ads

It’s been fascinating watching the Christmas ads on TV . And so many for perfume.   Have you noticed something?…