News Archives - Cathy Simmons

Client Avatar, Anyone?

'Oh no! - not another Ideal-Client-Avatar exercise!' went through my mind as I started yet-another-business course. I have done so many of these I have ICAs coming out of my

by Cathy Simmons

For Therapists

News

Does Online Therapy Work?

One great thing that’s come out of the last few years is a much greater openness to having therapy online. No more need to trek across town and sit in a

by Cathy Simmons

News

Branding for Therapists & Healers

What does branding mean for the small, self-employed therapy or healing business? (given we're not Nike!). What deeper purpose is served by getting clear on our brand? Watch the video to find

by Cathy Simmons

News

Power Of Packages

I want to share with you something that can transform your practice – a simple change in the way you offer your services that will make a huge difference to

by Cathy Simmons

News

The Curious Business Lesson from Christmas Perfume Ads

It's been fascinating watching the Christmas ads on TV . And so many for perfume. Have you noticed something? Perfume ads don’t talk about the fragrance, the problems it solves and

by Cathy Simmons