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Client Avatar, Anyone?
'Oh no! - not another Ideal-Client-Avatar exercise!' went through my mind as I started yet-another-business course.
I have done so many of these I have ICAs coming out of my
Cathy Simmons
Does Online Therapy Work?
One great thing that’s come out of the last few years is a much greater openness to having therapy online.
No more need to trek across town and sit in a
Cathy Simmons
Branding for Therapists & Healers
What does branding mean for the small, self-employed therapy or healing business? (given we're not Nike!).
What deeper purpose is served by getting clear on our brand?
Watch the video to find
Cathy Simmons
Power Of Packages
I want to share with you something that can transform your practice – a simple change in the way you offer your services that will make a huge difference to
Cathy Simmons
The Curious Business Lesson from Christmas Perfume Ads
It's been fascinating watching the Christmas ads on TV . And so many for perfume.
Have you noticed something?
Perfume ads don’t talk about the fragrance, the problems it solves and
Cathy Simmons