Cathy Simmons, Author at Cathy Simmons

Do you have a hero's journey or 'origin' story? And if you're not familiar with the concept, I'm talking about our personal story of how we went from where we didn't

by Cathy Simmons

For Therapists

Niching

Therapy

Does your therapist need to have been through what you have?

An interesting question came up recently in a Facebook Group about therapy and therapists. The implication was that if the therapists hadn’t experienced what the client is experiencing, then whilst they

by Cathy Simmons

Packaging

Programmes

Moving away from pay-per-session – Part 2

A litle while ago, I posted about shifting away from the pay-by-the-session model for therapists and healers, and got some fantastic replies and a wonderful conversation about the pros and

by Cathy Simmons

Packaging

Programmes

Moving away from pay-per-session – Part 1

Should therapists and Healers move away from charging by the hour? Ever thought that you could give a better service to your clients just by changing the way you charge and

Is it a mind gremlin – or not?

Gremlin? Or not a gremlin? Here’s something that I see a lot. You have a goal - something you really want. You know what you have to do to get it, and yet

Thinking of niching down?

Thinking of niching down, but worried about losing clients? I remember this, like it was yesterday. Like so many hypnotherapists, displayed proudly on my website was a long, bullet-point list of everything

by Cathy Simmons

News

Client Avatar, Anyone?

'Oh no! - not another Ideal-Client-Avatar exercise!' went through my mind as I started yet-another-business course. I have done so many of these I have ICAs coming out of my

by Cathy Simmons

For Therapists

News

Does Online Therapy Work?

One great thing that’s come out of the last few years is a much greater openness to having therapy online. No more need to trek across town and sit in a

by Cathy Simmons

News

Branding for Therapists & Healers

What does branding mean for the small, self-employed therapy or healing business? (given we're not Nike!). What deeper purpose is served by getting clear on our brand? Watch the video to find

Anti-Niche Niching for Therapists

Most of my work supporting therapists and healers is helping those who already have a clear speciality, or want to start to specialise, or combine their outside-of-therapy skills with their

by Cathy Simmons

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